Tuesday, May 17, 2016

The art of the shelf talker

First client -- a friend's bakery and coffee shop. First project -- shelf talker for one of their specialty organic coffees. Formatted in duplicate double columns, with the company logo as watermark, and sent as a pdf thru Facebook private messaging so the business owner can print out two at a time on one piece of 8.5 x 10 paper or cardstock and hang immediately.

Research/writing time: one hour.

Fee ... ;) I'm just getting started.

Organic Bali “Blue Moon”

  • Organic 
  • Fair trade 
  • Shade grown 

Bali Blue Moon is grown in the Kintimana highlands, a volcanic plateau on the ultimate tropical island paradise, Bali, in the Indonesian archipelago.

The coffee trees here are primarily “Bourbon” and “Typica.” Bourbon is a variety that became more productive after adapting to the soils of the island of Bourbon, now Reunion in the Indian Ocean, where French colonists brought it in the 18th century.

Today on Bali the trees grow in the shade of tangerine, orange, and Erythrina (Coral) trees.

Coffee farming and production is overseen by traditional Balinese cooperatives called Subak Abians.

No pesticides are used and all fertilizer is organic.

Tasting notes: smooth body, outstanding chocolate aromas

 Sources: seriouseats.com, royalcoffeeny.com 


Beverly Bakery, 10528 S. Western, Chicago, IL